About Lucid.

Lucid Edge, Inc. is a South Florida-based strategy and visual communications consultancy. We work independently, for corporations, and with a strong network of collaborators to create clear, meaningful outcomes.

Our

History

Lucid Edge is the byproduct of the evolution of Lucid Dezin. Lucid Dezin was founded by Becky Weir in 2003 to provide graphic design and creative services. Operating as a consultant to corporations, small businesses and organizations, Lucid Dezin helped develop businesses through forward-thinking graphic design and strategy.

Overtime, our services evolved to include developing business plans, organizational structuring, marketing campaigns and proposals. We were able to deliver effective brand messaging, strategic design and create authentic, productive relationships with each client. While our client base is diverse, many of these clients have been in the Real Estate, Construction and Development industries.

The Fabric of Our Culture

Client success and experience are extremely important at Lucid edge. To ensure optimal satisfaction, it is imperative our culture is woven together by the following four attributes of teamwork, empathy, dreamwork and focus.

Teamwork image that says we seamlessly integrate with your team and share in your drive to achieve successful outcomes. Think of us as skilled players to augment your team.

Empathy icon that says we share our experience, apply our expertise and fully immerse ourselves into your business to gain an optimal understanding of your company and your needs

Dreamwork icon that says Our desire to produce great work coupled with our innate ability to translate your vision to reality is a sure formula for success! Simply, we want to see your dream work!

Focus icon that says Our commitment to deliver bold creativity, targeted strategies and steadfast accountability is the foundation of our business and the essence of our promise to you.

Our Founder

Becky Weir

Founder // Business Development & Growth Strategist

For more than 24 years, Becky Weir has helped organizations strengthen their market position, win more work, and build the capabilities that support long-term growth.

What began as a visual communications and branding practice naturally evolved as clients sought broader business guidance. Over the course of her career, Becky has worked alongside owners, developers, contractors, architects, engineers, brokers, and executive leadership teams, developing a unique ability to see challenges from multiple perspectives and connect strategy with execution.

Today, Becky partners with construction, commercial real estate, development, engineering, financial services, and professional service organizations on initiatives spanning business development, organizational strategy, brand positioning, executive communications, and strategic pursuits. Whether helping a contractor improve its win rate, repositioning a company's brand, coaching executive leadership, or developing growth strategies for complex pursuits, her focus remains the same—helping organizations become stronger, more competitive, and better positioned for long-term success.

Unlike many consultants who stop at recommendations, Becky also helps clients execute. Drawing on an award-winning background in visual communications, she develops the tools that bring strategy to life—including proposals, presentations, websites, branding, pursuit materials, and marketing systems. Clients can engage The Lucid Edge for strategic advisory services, execution support, or an integrated approach that carries an initiative from concept through implementation.

Throughout her career, Becky's work has contributed to more than $2 billion in successful project pursuits while helping organizations improve win rates, strengthen brands, develop leaders, and increase company value. Her greatest satisfaction comes from helping clients solve complex business challenges with practical solutions that create lasting impact.